All you're seeing now is Landing Page, is a place where you land on after clicked through the ads.
Often times, people get confused of landing page and website and thinking that you can have your prospects land on your website instead of landing page.
In fact, landing page is the best choice for online ads because when your prospects land on your landing page, they are very clear of what you are selling to them.
Also, you can have your prospects a deeper insight of your product; in the mean time, this is the best time to influence them to buy your product.
On the other hand, when you have your prospects land on your website, they will be distracted by the noisy environment because your website has got too much things to sell; most of the time, they get distracted.